As part of its ongoing efforts to publicise Olive Pomace Oil, ORIVA has just released a new informational video, an infographic piece explaining in a simple and dynamic way what Olive Pomace Oil is. “In previous videos we explained the environmental benefits involved in its production. But we realised that we were missing something more basic: what it is, precisely. We must not forget that our greatest challenge is that the vast majority of consumers do not even understand what we are selling”, explained ORIVA CEO Alicia Vives.
